Projects, Launches & Campaigns
Expert in spearheading strategic communication initiatives & engagement activities, partnering with key stakeholders across all communication disciplines, while aligning with leadership and C-Suite across the business.
​
Projects showcased:
Employee Advocacy
Launched and lead the LinkedIn Ambassador Program, incl. HR strategy on the social platform, activating employees and Chiefs that catapulting du’s organic ranking into the Top 10 regional players on LinkedIn.
​
Company: du* - United Arab Emirates' #2 telecommunications & digital services provider.
Region: Middle East
* For more information, incl. on the videos, please visit the official du channel on LinkedIn.
Employer Branding
Telling notable stories that showcase the organization as a 'great place to work' built around around key drivers that attract prospective talent, as well as retain talent.
Executed through various communications campaigns that were built around the EVP, as well as hiring priorities, including focus on digital capabilities and diversity.
​
Company: du* - United Arab Emirates' #2 telecommunications & digital services provider.
Region: Middle East
* For more information, incl. on the videos, please visit the official du channel on LinkedIn.
Strategic support for key HR KPIs
Introduced the communications strategy and event project plans to support the delivery of HR's diversity, equity & inclusion objectives, as well as recruitment targets.
Key projects included the 2021 Diversity & Inclusion Awards and International Women’s Day. Aside from planning and execution, scope covered securing project funding and coaching of client communications team on strategy, creative and messaging, as well as advising on the internal engagement strategy.
Additionally led key sustainability and STEM campaigns creating awareness for young talent programs in the communities across the region.
​
Company: Abu Dhabi National Oil Company (ADNOC) - UAE’s leading energy company, valued at just under USD$11.4 billion
Region: Middle East
HR Communications
Provided strategic direction for cyclical HR-related comms, incl. performance management, policy, benefits and L&D. Headed change projects as the communications lead for HR's Project Management Office (PMO).
​
Company: Etihad Airways - National airline of the UAE, connecting passengers and cargo to over 70 destinations in the Middle East, Africa, Europe, Asia, Australia and North America.
Region: Middle East
Company Culture
Launched new company values, including supported the devlopment of the a behaviors matrix and identifyed effective ways to reinforce behaviors along the employee journey and touch points.
​
Through impactful communications initiatives and by leveraging a transformational storyline around values and behaviors, moved from creating awareness to instilling a change-ready and agile mindset in employees and building a values-led culture.
​
Company: du* - United Arab Emirates' #2 telecommunications & digital services provider.
Region: Middle East
* For more information, incl. on the videos, please visit the official du channel on LinkedIn.
Media events
Led the Toyota media event at the the leading European autoshows which included managing the creative process from conceptualization of the product reveals to managing the media interviews with high profile executives from Japan and European head office.
Shaped PR events to fit product branding and PR launch strategy; incl. visit of 400+ journalists to the Toyota design centres in France and Japan; co-led off-road Hilux media photo-safari in South Africa.
​
Company: Toyota - world's largest automobile manufacturer, producing about 10 million vehicles per year.
Region: EMEA
Public Relations
Created media campaigns and content supporting Emirates’ position as a lifestyle brand, incl. launch of new routes across Africa; initiated digital campaigns, media trips, and PR events to drive global brand awareness.
​
Led the Emirates-side of National Geographic’s TV production of season two of “Ultimate Airport”, facilitated the process with senior management and key stakeholders during the nine-month shoot.
​
Company: Emirates Airline - the UAE's #1 air carrier and operator of the world's largest A380 fleet.
Region: Middle East
